![]() They have a bazillion buttons and a slew of settings, few of which users understand and only get in the way of using it. Today’s cameras can do a lot, but they are very complicated to operate. Over the years, the manufacturers have competed by adding new features, such as digital recording capabilities, longer battery life, and more compact form factors. It was simple for anyone to point the camera, press the record button, and make a movie. These combined devices opened up a new market. ![]() Before the camcorder, you needed two devices to record: a video camera and a VCR. JVC and Sony manufactured the first camcorders in 1982, making low-cost video creation a possibility. How does a product from an unheard-of company come to challenge an industry dominated by established big players, such as Sony, Panasonic, and Canon? It’s simple. It has captured 13% of the video camera market in just a few months. It has quickly become the best selling video camera on. In 2007, a company named Pure Digital released the Flip Video camera.
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